The Passion Economy

From ‘Focus on Intimacy at Scale’ to ‘Find Your Valuable Five Percent’ and ‘The Harder Your Core Customer Is to Reach, The Better You Will Do’, Adam Davidson lays down the ground rules for success in the new economy. Drawing on inspiring case studies – a sweatshop-owner’s daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of his fellow farmers – as well as the latest academic research, he shows us how the twentieth-century economy of scale has given way in this century to an economy of passion.